In order to increase the traffic on your page, that is to increase the number of visitors on your page, you need to have an effective title tagline for SEO and you also need to have an interesting title for the readers.
For example, if you Google “how to write a resume” the first and the top most search result will be the exact match of your search. The title for this article was molded in such a way that it appears at the top in the search list. However when you go through the search results, you find 2nd and 3rd article titleds “How To Write A Resume, Resume Writing, Sample Resume” and “How to Make a Resume (with Free Sample Resumes)” respectively. Although the top result was taken by the exact match of our search, but this article even more click worthy since it includes words like “Free Sample Resumes“.
Before jumping onto any conclusion regarding the process of making a title interesting and make it appear at the top of the search list, it is necessary to know a few details.
Meta TagsThese are XHTML elements that are used to deliver any information about the website’s page to the users of the website and search engines. These elements include
- Title tag lines
Know about title tagsThese are the part of Meta tags, which are present around the top most part in the HTML covered under the area. Similar to the titles of the chapters that you have in a book, these title tags tells the search engines and the readers about the content of your page. It is the title tag of your page which will make the persons searching on the search engines to make a decision whether they must look into your page or not.
Not only this, title tag must contain some of the keywords which will enable search engines to understand what your page is all about. The title tags must be designed in such a way that they should appear catchy for the human eyes and should also be formatted according to the needs of search engines.
You must always remember that it is the title tag is the most important tag which tells the search engine about the content of your page. It is also equally important for your SEO strategy.
Write a Reader Friendly TitleIn the previous example we have already seen that the search result that came on top of the result was left behind by the one which was amongst the tops and also had an effective and interesting title added to its page. The title “10 east steps to make a cake” when referred to one’s website, does not sound as ambiguous as it appears to be in a search result.
Whenever you are writing a title tag for your page, there are bound to be several questions in your mind. Here, we try to answer the most important ones.
- What are the norms about the length of the title tag?
At this point, you could ask – what if you are writing a language that goes from right to left? Or, what if your target audience is from a country having these language norms? Well, in these cases, you have to reverse the order.
- How shall I go about the construction of the title tag in terms of placement of words?
- What if I need to use similar important words?
- Is using the name of my company in the title tag advisable?
Is it a go0d idea to use my keyword repeatedly in the titl