- Creating epic content that was so engaging people naturally linked to it in the course of their editorial and online work;
- Promoting your content so that it gets in front of the right people, who are naturally motivated to share and link to your content;
- Building relationships that give influencers in your space comfort in the fact that your work is high quality and valuable enough to share.
From Building Links to Earning Links
There’s been a paradigm shift that occurred as a result, moving from building links through the tactics above (or more ethical approaches) to thinking about earning links. In other words, could you earn links by: