Getting to Know Your Audience
One of the most important aspects of a strong marketing campaign – digital or otherwise – is getting to know your audience. At the end of the day, SEO and online marketing are about connecting with customers and prospects. Understanding who they are makes that easier for you to do so effectively on a number of levels. Strategic research and the right kind of analysis can create tools that make it easier for you to understand who you’re working with, informing everything from the language you use in your copywriting and social media updates to how you design your website and other digital products.