Google Changes in 2014 and Beyond

Recent updates have set the tone for where we can expect future changes to go. There’s an increasing focus on content, links, and mobile presence. As an evolution, it’s expected that future updates will focus on refining these theories and increasing the accuracy of the updates. For example, many experts believe that a future Penguin link related update will target guest blogging and a recent video from Matt Cutts seems to confirm that.
If you’re interested in learning more, there are several strategies that can help you stay tuned to the latest changes. Following Google’s Blog, Webmaster Tools updates, and Matt Cutts’ personal blog are all great places to start. Regularly read industry trend pieces on sites like Search Engine Journal to get inside analysis and perspective from SEO professionals. For more detailed reading on the future of Google’s algorithm evolution, check out SEO in 2014: How to Prepare for Google’s 2014 Algorithm Updates. Now we’re going to take a closer look at keyword research and how it’s evolved in light of Google’s more sophisticated search features.
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