Google’s Recent Key Updates
Navigating Google’s current landscape requires not only a general understanding of search engine algorithms and how they operate, but specifics of recent updates. In the last few years, Google has implemented a number of changes that have hit site owners particularly hard. These have focused on three key areas: content and usability, the quality of links, and the importance of mobile and how we search. Here’s a closer look at each of these updates and what you need to know to be up to speed.