Panic ensued when Matt Cutts recently released a video exploring how guest blogging had been misused and going so far as to say that if you’re using guest blogging for SEO and link building, it’s time to stop. If you’re doing low quality guest blogging with poor quality content on low-end sites, this is an important wake-up call.
There is, however, an important caveat to this point. There are a number of reasons that site owners and entrepreneurs should continue with guest blogging – but it’s not to build links or for direct SEO benefit. Instead, it’s to focus on brand building. One of the biggest benefits of guest blogging is getting your material in front of new audiences. When readers see your material on a blog they like and trust, they’re likely to review your materials. This drives traffic, engagement, new followers, and potentially customers and links. But think of guest blogging as a primarily brand building effort, and use care in choosing the sites that you associate your brand with.