How to Assess the Quality of a Link

Google’s Penguin update underscored the importance of the quality of your links. Nothing can damage your site’s credibility and rankings faster than sketchy links. As a result, it’s critical to assess the quality of a potential link if you’re working to cultivate those connections. Here’s a quick guide of questions to ask before actively pursuing a link to your site:
  • Is the site topically relevant to my content?
  • Is the design and organization clean and professional?
  • What’s the quality of the content that it publishes?
  • Is the site overrun with advertising?
  • Does the site have an active community, as evidenced by comments, social media engagement, and mentions?
  • What does their incoming link profile look like?
  • Is there a clear editorial hand at work developing and selecting content?
  • Would I be comfortable associating my brand with this site?
By shifting your focus away from tactics that build links and instead investing in earning them, you’re creating a foundation that help you attract links from the top authorities in your space. One of the best strategies for doing so is through content marketing; in the next chapter, we’ll take a closer look at what you need to know about content marketing and inbound strategies that work.
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