Link Building Shifts to Link Earning

Links have been a pillar of SEO since the discipline emerged. With the rise of social media and content marketing, it’s easy to imagine a world where links – which are perhaps the easiest factor to manipulate in SEO – are phased out.
But in a recent video, Google’s Matt Cutts puts that thought to rest. Google tried an experiment where they offered search results that based on all the factors of the present search algorithm, except backlinks. The results were, according to Cutts, terrible. Links remain an important indicator of what content is relevant and important. Here’s what you need to know about current link building approaches.
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