“Link Building” Tactics for 2014

Link building has been significantly impacted by the rollout of Google Penguin. Previously, many SEOs focused on building as many links as possible from different domains. Less attention was paid to the quality of the links, the quality of the sites, diversity of anchor text, and the manner in which those links were created. In fact, entire schemes such as link wheels (creating a ring of sites with the sole purpose of creating networks of links) became common. When Google pushed back, there was significant fall out for many sites.
Techniques that had worked in the past, even though some were acknowledged as being somewhat shady, came under close scrutiny. A long list of approaches fell quickly onto the Link Building Tactics to Avoid list.
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