Modern Keyword Research

Even five years ago, keyword research was relatively straightforward. Marketers started with a core concept in mind and developed a list of target keywords. You then optimized your site’s pages around those keywords. Each page would focus on a single keyword. As your skills grew, you might expand to focus a page on multiple keywords or a longer phrase (also called a long-tail keyword as explained below). Today, the introduction of Google Hummingbird is shifting our focus to more of a conceptual or topical approach to search optimization.
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