SEO Basics: Keyword Research Made Easy

When it comes to optimizing your website for search engines, knowing the best keywords for your brand is critical. But sometimes the process of researching your keywords can get out of hand.
A keyword, or keyword phrase, is an easy way of referring to the queries people type into the search bars of their favorite engines. As a website owner, you want to know which keywords your customers are searching for so that you can use SEO best practices to optimize your site for them and improve your chances of appearing in the natural search results for these queries.
Say, for instance, that you run a pet-grooming business in Bloomington, Ill. You want your website to appear at the top of Google's list for the keyword phrase "pet grooming Bloomington, Ill."
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