Social Media Marketing

Social media’s role in SEO has long been a source of controversy. Its power to mobilize and connect users is undeniable, with multiple networks growing to hundreds of millions of users. For small businesses, the potential to reach customers and prospects is unparalleled. But from an SEO perspective, does social media really impact search rankings? This was the cause of much speculation until a recent revelation from Matt Cutts: Social signals from Twitter and Facebook aren’t used by Google.
The reason was simple: if Google’s algorithm was built to rely on access to these networks, problems could arise if those networks denied access to Google’s attempts to index the pages. There was also a potential challenge of capturing identity information that was out of date and reporting it incorrectly. As a result, social media pages are treated largely the same as any other site, with a couple of possible exceptions that we’ll discuss below.
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