If you’re just beginning to investigate the field of SEO, you’ve probably been inundated with conflicting messages. One on hand, you’re likely hearing how important it is to have a website and an online presence that helps you connect with new customers and rank well in search engine results. Conversely you’ve also heard that SEO isn’t effective, is outdated, or is “black hat trickery” which is the realm of spammers. How can you reconcile these opposing viewpoints?
Let us put your concerns to rest: SEO isn’t dead. However, it is evolving rapidly and changing daily.
At one time in the not so distant past, SEO referred primarily to a series of tactical approaches you could use to get your site into one of the top spots on search engines like Google and Bing. SEO gurus offered advice on how to build links, how to structure your website, how to select domain names, and a host of other topics designed to push you to the top of the search engines for specific searches. Competing successfully largely boiled down to mastering and implementing this body of knowledge.
Today, the reality of standing out in the digital seas is more complex. Tactics still have a place in 2014. But a high ranking site is largely a function of a well thought out strategy that integrates multiple aspects, from great content and quality links to an active social media presence and a deep understanding of your audience.