The Difference between On-Page and Off-Page Optimization
Before moving forward, it’s helpful to define the difference between on-page and off-page optimization. On-page optimization is what happens from an SEO perspective on your website itself. This includes how your structure your website, how you label your URLs, managing your metadata, and the on-page content. Off-page optimization are the activities that you do on the rest of the internet to promote your site, such as link building and social media promotion. Invest the time at the beginning to structure your on-page content so that your off-page promotion has a maximum effect.