The Difference between On-Site and Off-Site Content

The onsite content versus offsite content discussion raises a simple, but important question: what type of content is going to best position you for SEO success? If you’re writing great content, should you be posting that on your own site or posting it on other sites with a link back to your own homepage? The answer is, of course, both.
Fresh, quality content on your own site is the cornerstone of most successful content marketing strategies. It’s important to have flagship pieces on your own site that help you rank for your businesses top keywords and core concepts. Off-site content is one of the best ways to visbility for your content and brand. Doing both together will create the synergies that make you what Laura Roeder calls “business famous.”
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