The Role of Competition in SEO

Another aspect to explore is the role of competition in SEO. It’s often misunderstood. What’s true at its most basic level is that there are only ten spots on Google’s first page for any given keyword term. One of the latest studies has shown that a site in the first position on Google receives 32.5% of the clicks, the second position 17.6, the third position 11.4, and so on. In other words, the more highly you rank, the more traffic and potential customers you’re likely to get. However, it’s not entirely that straightforward.
As we’ll look at in Chapter 4, today’s keyword strategies are infinitely more complex and yet more targeted than they were ten years ago. It provides hope for websites that are just starting out and competing in a niche with well-established competitors. However, competition does play a role in the SEO process and it’s helpful to keep that in mind when choosing your keywords, designing your SEO strategy, and sizing up other players in your niche.
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