Integration is an important concept. SEO now brings together a host of different disciplines: search optimization tactics, social media marketing, local marketing, copywriting, conversion optimization, and content development. In other words, in order to rank well and compete in the digital world, entrepreneurs and businesses have to embrace a wider range of online marketing disciplines than ever before. It’s not enough to think that one type of expertise will get you all the way. Instead, you have to become a student of digital marketing, establish a strong foundation, and then continue your education in more advanced and diverse areas that complement your core knowledge.
SEO today relies on authority positioning, having a strong brand, and creating real value for people interested in your niche. It’s a highly ethical discipline, where hard work and investment are rewarded. Shortcuts get you into trouble, or even knocked out of the game. We’re no longer relying on dubious tactics or simply manipulating individual factors on a page. This is good news for businesses and SEO practitioners.