SEO is a field that has a somewhat shady history. Many pros in the field have exploited any and all available tactics to rank poor quality sites with a commercial goal in mind. As a result, search engines have pushed back hard against spammers and demanded quality sites and ethical practices. While it’s admittedly more work to build a great site, optimize the user experience, focus on quality content, and build great relationships with other sites and readers to attract links, it’s worth it. Not only will this benefit your site, but it will benefit your business and your brand in the long-term.
Understanding that SEO is a field that’s evolving rapidly can help you stay on top of the changes. We’ll now take a closer look at a general framework for helping you think about SEO in today’s context.