What’s Driving All the Changes?

One common question that many people that are new to SEO ask is why are there so many changes in the field of SEO? Or stated differently, why do search engines want to make it so hard for marketers and businesses? This is the wrong mindset, although it’s a natural conclusion to draw. Remember the role of search engines in the online ecosystem: to create as positive an experience as possible for their users by connecting them with relevant information. The goal isn’t about creating roadblocks for sites. Instead, it’s about raising the bar as high as they can to find the best of the best content.
SEO is a field that has a somewhat shady history. Many pros in the field have exploited any and all available tactics to rank poor quality sites with a commercial goal in mind. As a result, search engines have pushed back hard against spammers and demanded quality sites and ethical practices. While it’s admittedly more work to build a great site, optimize the user experience, focus on quality content, and build great relationships with other sites and readers to attract links, it’s worth it. Not only will this benefit your site, but it will benefit your business and your brand in the long-term.
Understanding that SEO is a field that’s evolving rapidly can help you stay on top of the changes. We’ll now take a closer look at a general framework for helping you think about SEO in today’s context.
Post a Comment