Which Elements of On-Page Optimization Matter in 2014

On-page optimization is less sexy that off-page factors, so it often gets short shrift in SEO conversations. A large percentage of on-page optimization is structural and technical, and it doesn’t feel like it yields immediate results. However, knowing which factors of on-page optimization really have an impact in 2014 can help you focus and get the best results possible with your content and web efforts.
  • Frequently updated content: Your website’s content and frequency with which you update it still plays a big role in how well your site ranks. One of the simplest ways to accomplish this is via a regularly updated blog. The ideal strategy would be to update daily, but create and commit a schedule you can stick to.
  • Google authorship integration: Integrating Google Authorship into how you promote your site makes major difference. It leverage’s Google’s interest in using the tool to identify authors, curate their content, and direct more authority to credible authors in specific niche. It also have off-page benefits in the form of Authorship Markup, which ensures that your Google Plus headshot appears next to your content in search results.
  • Heading tags: The way that you utilize heading tags in your content also plays an important role in how that context is indexed. Each page should have an H1 tag that includes your keyword, as well as H2 tags. Keyword usage should be natural, but present.
  • Title tags: Title tags remain critical for two reasons. If they’re on message and include your core concepts, title tags help you get ranked for appropriate content. But writing for search engines isn’t enough: title tags are what appears in search results. Title tags must be enticing with a clear call to action to get searchers to click and read more.
  • Local marketing elements: If your business has a geographic component, your on-page elements are critical. These include local maps, contact details, and integration with data sources such as FourSquare.
  • Alt tags: The alt tags that you use on your images play an important role in your SEO and your accessibility strategy. Alt tags are used to help visually impaired users navigate websites. They also help determine what your images are for, and give your site a chance to rank in Google Image Search.
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