You will have a brand new firm or new product targeted in the medical and health area and you need to do the best possible job of marketing it. How do you do that? You may go the traditional route and find an advertising agency or graphic design firm to assist you with getting your message out. Or, you could find a firm or studio that focuses on medical graphic design. They may have both a depth and breadth of relevant expertise that will provide you with an edge in crafting your message and creating visuals that appeal to applicable clients.
What companies do I look for?
Medical Illustration. A key element of medical graphic design is medical illustration and the presence of a certified medical illustrator or an illustrator that could be a member of the Affiliation of Medical Illustrators. If it is not on-line, ask to see their illustration portfolio.
Medical Animation. Telling the story of what your product or service does may require animation – either using Flash on your site or 3-D Animation. Expertise in on-line speedy downloads, in addition to producing CD’s and DVD’s for advertising and sales functions is one thing you wish to be certain of. A very good medical graphic design studio may have both in-house means or an on-going reference to medical animation resources.
Medical Net Design. At present, one of the vital vital advertising instruments is your web site. And not simply the design, however the optimization as well. The medical graphic design studio you might be searching for could have success tales and their clients will fare properly in web searches. As part of your evaluation, assess when you like this medical graphic design corporations site, after which do the identical assessment of their clients.
Medical Print Design. To go from net to print, the studio must present expertise in translating 3-D explanations into 2-d graphics that focus on speaking the advantages of your product to your goal audience. Advantages is the important thing phrase here. What’s in it on your potential client? Study their portfolio. The work of a good medical graphic design studio will focus on benefits. If the brochure you see makes you wish to know more or to purchase, you could have the appropriate firm.
Photography for the Medical Graphic Design Field. Once more, medical pictures is a specialty. Does the studio have a medical photographer in-home or a relationship with one they use often? Verify the portfolio. Look at the purchasers that have used their work.
Ask for References.
Finally, pick 2 or 3 companies that you just like and ask for references. Then call the clients and ask about the corporations services.
- How glad were they with the services they obtained
- Did the medical graphic design studio ship on schedule
- Did the website online, brochures, etc. deliver the promised results
- Would they use them once more? Why or Why not?
- Had been they simple to work with when there have been adjustments?
Fee every of the corporations on a 1 to 5 scale. Placing your impressions into numbers usually assists in changing into clearer about what you have realized in your interviews